Thursday, July 11, 2013

Moto X from Google gets $500 million Marketing Boost

Moto X from Google gets $500 million Marketing Boost

Google is expected to allow its Motorola hardware unit to spend several hundred million dollars—and possibly upward of $500 million—to market the highly-anticipated device in the U.S. and some overseas markets, including in Europe.

The Moto X is the most intriguing of Motorola's upcoming phones. It's the first phone to be created and built entirely under Google's stewardship, and it carries the hopes of a reborn Motorola that can once again impress with its hardware. Motorola has already announced that the Moto X will be available sometime this summer, and the company has made a point to highlight that the phone will be assembled in the United States.

The Leaked images of new Moto X though reveal some glimpses of the phone but the large part of the phone is still under cover. At D11, CEO Dennis Woodside revealed that the Moto X would be manufactured in a 480,000-square-foot facility in Texas, making it the first smartphone to be assembled in the US.

Another selling point will be customization. Google is letting buyers of the Moto X to choose colors on the phone's front and back and engravings.

According to various reports it will have a dual-core processor, probably a Qualcomm S4 Snapdragon clocked at around 1.7GHz, 16GB of onboard storage, a 720p display and a 10-megapixel camera. See you soon Moto !!!

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